About The Staff
Step 2: Choose a Style
The Brain - Liam Farrell (VP of Design)
Liam Bōbiam founded the company with his crazy Picasso like designs he started drawing at age 7. Liam James Farrell the IVth is now at the wise old age of 8 and loves to work with all the new street artists that are joining the Bōbiam family. Liam goes by Liam, Liambōbiam or just Bōbiam. Bōbiam likes to skateboard, snowboard, wakeboard, play hockey, draw, and is a red belt in karate. Liam is a deep thinker with a big heart!
The Mojo - Wyatt Farrell (VP of Communications)
Wyatt is the Mojo behind the Bobiam streetwear brand! He is a 6 year old master of the mouth. He can charm the pants off most and will kill you with his kindness, but there's also fire and grit behind that sweet face. He is an aggressive skateboarder, snowboarder, wakeboarder & hockey player who doesn't like to come in for dinner. If there is competition involved, Wyatt is in!
The Consultant - Dr. April Farrell (VP of UVSmArt)
April is a board-certified dermatologist who loves her job as a practicing partner at Skin Care Doctors. In addition to managing "the Brain", "the Mojo", and "the Grunt", she makes sure Bōbiam's UVSmArt products meet her rigid standards.
The Glue - Carla Olson (Sales)
Carla is our sales machine. She keeps the office running and the sales coming. She looks out for the team and team looks out for her.
The Guru - Joel Baardseth (COO)
Joel is an accomplished streetwear artist and sales executive with 15 years of experience taking retail products national. He has a passion for Art, Kids, and always doing the right thing, which is why he is in charge of Bōbiam's operations. Joel drives a Silver 2008 Jeep Wrangler with 20" black rims and 4" lift.
The Grunt - Bill Farrell
Bill is our visionary. He started Bōbiam and is always looking out for its future. He will be the 1st one to grunt it out if need be. He goes by Bill or Billy and he takes care of business! Bill spent the last 15 years in the corporate world. He has been a part-time entrepreneur all his life, turned full-time entrepreneur January 2011. Bill drives a 2011 Jeep Wrangler with 22" Dale Earnhardt rims and 34" Train tires with a 4" lift.
The Bōbiam Jeep Fleet
